Any advice on how to market food products derived from food product development online?
And how to attract investment to it given its in Uganda where there are less people willing to consume nutritious products?
http://foodsciencestore.com, tap the link to know what I’m trying to talk about.
SOme suggestions if at all useful:
-The products should be more user friendly, or more like a traditional looking item (hopefully you might have done the market research before developing these products).
-After looking through the list, the items like cereal bars might not catch their purchase needs, also 5 cookies / bake n flake pdt in one packet (instead this could have been 10-12 cookies of smaller sizes to attract customers). Baghia looks attractive and probably this is most sold item (among those).
-Just to give an example, we had done a project in an earthquake hit area in Asia, where we influenced the society (ladies in particular) to prepare few recipes (transferred the recipe to them) and showed them how to prepare, how to bottle/ pack it and now they are actually selling it and have more financial independency. A few small actions put together goes a long way. Keen to know the item list: Tomato rings (instead of our usual onion rings), dried tomato powder, jam etc - mainly because tomatoes were grown in plenty here (wasted!).
-Marketing mainly comes by giving out a few bites (put up a tiny booth inside the supermarket) and distribute small pieces for free, allow them to enjoy it at the booth and give you some feedback via a chit chat. Do have a poster on nutrition content.
Organize a weekend distribution center near by the industry/location: Give off few (smaller version of) sample packets for free, allow people to know the nutritive value, loud and clear using 2 big posters. By doing so you are engaging your target consumers directly.
Hope it helps.
Thank you so much.
Please let chat on whatsapp, my number is 0027784299578
let discuss here to help others to
Though that is true, if they are from the same country (or connectable) and since it is all about development and developing people, having an enriching society, improving health and all matters related to good health and good life, they may have to use opportunities like this to discuss and make things work. After all its not just about a forum, its about how it can be useful to the society at large in terms of having healthier, nutritious and safe food. Lets help each other and lets have practical possibilities of life betterment & marketing possibilities happening elsewhere too.
Totally agree.