Chip Curvature designing

Most of the time, I wonder why potato chips are designed as curve one?
Later, I found out this technical terminology behind their secret called as chip curvature.
Is it there any design preference used in certain food products?!

I also worked in a potato chip previously in a firm.that produced potato snacks and there are various chip cutters and die employed for the purpose…
I did not remember that the fellows there worried about chilp curvature…


Yes, do check the burgers from McDonald’s, KFC, Burger King etc - the shape is a topic discussed by people too.

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