Spillover Effects of Food Safety Incidents: Role of Consumers Heterogeneous Safety Preferences

This study considers consumers’ risk perceptions and safety preferences as external shock factors in food safety incidents. These factors are incorporated into a general equilibrium model defined by the food safety hierarchy, and the computational experiment method is employed to examine the direction of spillover effects. According to the findings, the spillover direction and intensity of food safety incidents are jointly influenced by the characteristics of consumers, food and the market....