Business model for fresh and Indigenous food roadside stall-type market to promote utilizing community cultural ground of the Khemmarat walking street, Ubon Ratchathani, Thailand

Community member participation is important to area utilizations of the community cultural ground of the walking street, Khemmarat district, Ubon Ratchathani, Thailand. This research was purposely undertaken to develop a business model for a roadside stall- type market newly established along the alley connecting both the cultural ground and the walking street. The market hypothetically leads its customers to participate in cultural ground activities, subsequently promoting cultural area...