Consumer Assessment of Pork Loin Quality: How Important Are Sensory Attributes, Pig Breed, and Familiarity

The literature on pork quality perception is fragmented, particularly regarding the role of sensory and intrinsic attributes and consumer familiarity. This study addresses this gap by examining the importance of sensory attributes (juiciness, flavor, aroma, and tenderness) and an intrinsic attribute (pig breed—related to differences in color and fat content) in the overall quality assessment of pork loin. Additionally, it investigates how consumer familiarity with the pork loin category...