Analysis of Factors Affecting Consumers Perception of Food Safety Risks in the Prepared Food Market

The prepared food market has undergone significant growth in response to the contem- porary fast-paced lifestyle. This growth has resulted in recurring safety concerns, which have diminished consumer confidence and hindered the industry’s expansion. Analyzing the factors affecting the perceived safety risk of prepared food is essential in this context. This study utilizes consumers of prepared food in Zhengzhou, a newly designated first-tier city in China, as survey participants. This study...