Relationship Between Brand Presence and Emotions on Overall Acceptance and Purchase Intent of Commercial ChickenNoodle Soup

This study examined the influence of brand presence and discrete emotions on consumer acceptance and purchase intent of commercial chicken noodle soups. A total of 324 eval- uations across three soup categories (chunky, low-sodium, condensed) were conducted under blind and unblinded conditions using a 42-term emotion lexicon. Brand presence did not exert moderate-to-large effects, though subtle brand-specific differences cannot be excluded. Instead, three emotions, “satisfied,” “disgusted,”...