Factors influencing Chinese consumers' green purchase intention: a quantitative analysis in the food industry

China is one of the world's most populous countries and has a huge consumer market. As a result, China is seen as the world's largest consumer market with ecological concerns. The increasing environmental problems have brought many negative effects on the lives of Chinese consumers. Therefore, the green purchase intention of Chinese consumers can affect the development of green markets at home and abroad. Before improving the green market environment and its strategies, companies must first...