Are Asians too polite or is it altruism Deciphering motivations and positive electronic word-of-mouth of Hipster caf dining experience in Malaysia and Indonesia

Despite the popularity of hipster café and the growing importance of electronic word-of- mouth (eWOM) for restaurants' success, there appears to be a lack of empirical data on why customers leave positive eWOM in café, particularly in Malaysia and Indonesia. This study attempted to fill this gap by investigating motivational factors for positive eWOM within hipster cafes and examining positive dining experiences driving eWOM. Adopting a qualitative approach, a total of twenty-six participants...