Halal products in Malaysia: a bibliometric analysis

Malaysia is considered a pioneer in the halal industry and still leading in halal market products. In this study, a literature search was conducted using the Scopus database to study the trends of halal products in Malaysia and identify well-established products as well as emerging niches. The data extracted from the Scopus database were analysed and then visualized using VOSviewer to determine top authors, articles, sources and halal products. A total of 252 publications were identified using...