Upcycled vs. Sustainable: Identifying Consumer Segments and Recognition of Sustainable and Upcycled Foods Within the United States

Upcycled foods are a rising trend as the issue of food waste and sustainability becomes an increasing concern. The objective of this research was to evaluate the perception of upcycled foods through the characterization of consumer segments. An online question- naire was developed to evaluate food neophobia, lifestyle, behavior, beliefs, awareness, and familiarity or recognition of upcycled and sustainable food products using a pre- and post-infographic intervention. The survey was created...