Digital Markets, Local Products: Psychological Drivers of Buying Nomadic Local Foods Online

E-commerce is quickly increasing purchasing behavior across the globe, but little is known about how psychological paradigms underscore online buying intentions for locally es- sential items as nomadic local foods. The primary goal of this research is to examine the effects of some important psychological constructs and motivational values on predicting consumers’ intention to purchase nomadic and local foods via online e-commerce platforms, such as Ashayershop. This study followed the Theory...