Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study

ARTICLE OPEN Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study Hollie Bradford 1 ✉, Claire McKernan 1 , Chris Elliott 1 and Moira Dean1 Increasing awareness of antimicrobial resistance (AMR) has raised concerns surrounding antimicrobial use (AMU) in food-producing animals and has focused attention towards livestock production free from antibiotic use. As antibiotic-free livestock production proliferates in the UK, there is an...