Misleading health halos around fast-food consumption in India

The fast-food industry is one of the most widespread industries in India. The study aimed to find out the positive perceptions that consumers have around fast food and their contents and to what extent these influence their purchase decisions. This paper provides insights into the fast-food industry, their consumption rates and the health risks they pose. Frequent fast-food consumers were subjected to descriptive questionnaires and in-depth telephonic interviews. The responses were then...