Muslim consumers behaviour towards halal nutraceutical products in Malaysia

Nutraceutical is defined as a food, or parts of a food, that provide medical or health benefits, including disease prevention and treatment. Although the primary source of nutraceutical products is plant-based, not all nutraceutical products can be categorized as halal. Many ingredients are involved in food processing and used as flavours, stabilizers, or colouring agents. In addition, some additives may be derived from non-halal sources, whether from pork, blood, non-slaughtered animals,...