Chinese and Korean Consumers Preferences for Oolong and Black Oolong Teas

Both China and Korea have significant markets for tea; however, both the availability and preference for oolong and black oolong tea vary across the two markets. Although this difference has been highlighted in previous studies, the group differences in the two mar‑ kets based on preferences and sensory perceptions have not been assessed. Therefore, this study aimed to investigate the overall oolong and black oolong tea preferences based on specific characteristics of the tea samples and the...